Small Business Management: Launching and Growing Entrepreneurial Ventures

Realize your dreams of small business success with this market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E. This innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition’s solid coverage of the fundamentals teaches not only how to start a business, but also how to manage, grow, and harvest a business. A thorough emphasis on building business plans ensures you can effectively create a plan for your own ventures. Unforgettable examples, exciting video cases, and coverage of the most current developments in business management today keep this engaging book and integrated learning system as current and practical now as it was in its first leading edition 50 years ago. SMALL BUSINESS MANAGEMENT, 15E is a resource you’ll reference again and again throughout your career.

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market from the first edition of the book 50 years ago. In addition to this market-leading text, he wrote a number of other business books and numerous articles in journals such as Journal of Small Business Management, Academy of Management Review, Business Horizons, and Journal of Business Ethics. He was active in several professional organizations and served as president of the International Council for Small Business. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University, and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

J. William Petty is Professor of Finance and the W. W. Caruth Chairholder in Entrepreneurship at Baylor University and the Executive Director of the Baylor Angel Network. He has taught at Virginia Tech University and Texas Tech University and served as Dean of the Business School at Abilene Christian University. He has been designated a Master Teacher at Baylor and was named the National Entrepreneurship Teacher of the Year in 2008 by the Acton Foundation for Excellence in Entrepreneurship. He has served as co-editor for the Journal of Financial Research and as editor of the Journal of Entrepreneurial and Small Business Finance. Dr. Petty has published articles in a number of finance journals and is the co-author of two leading corporate finance textbooks–FINANCIAL MANAGEMENT and FOUNDATIONS OF FINANCE as well as a value-based management text. He holds a Ph.D. and an M.B.A. from The University of Texas at Austin and a B.S. from Abilene Christian University. Dr. Petty has worked as a consultant for oil and gas firms and consumer product companies and has served as the audit chair for a publicly traded energy firm.

Leslie E. Palich is Associate Professor of Management and Entrepreneurship and the Ben H. Williams Professor of Entrepreneurship at Baylor University, where he teaches courses in small business management, international entrepreneurship, strategic management, and international management to undergraduate and graduate students in the Hankamer School of Business. He is also Associate Director of the Entrepreneurship Studies program at Baylor. He holds a Ph.D. and an M.B.A. from Arizona State University and a B.A. from Manhattan Christian College. His research has been published in the Academy of Management Review, Strategic Management Journal, Journal of Business Venturing, Journal of International Business Studies, Journal of Management, Journal of Organizational Behavior, and several other periodicals. His interest in entrepreneurial opportunity and small business management dates back to his grade school years, when he set up a produce sales business to experiment with small business ownership. That early experience became a springboard for a number of other enterprises. Since that time, he has owned and operated domestic ventures in agribusiness, automobile sales, real estate development, and educational services, as well as an international import business.

Carlos W. Moore was the Edwin W. Streetman Professor of Marketing at Baylor University, where he served as an instructor for more than 35 years. He was honored as a Distinguished Professor by the Hankamer School of Business, where he taught both graduate and undergraduate courses in Marketing Research and Consumer Behavior. Dr. Moore authored articles in such journals as Journal of Small Business Management, Journal of Business Ethics, Organizational Dynamics, Accounting Horizons, and Journal of Accountancy. He began co-authoring SMALL BUSINESS MANAGEMENT in its sixth edition. Dr. Moore received an associate arts degree from Navarro Junior College in Corsicana, Texas, where he was later recognized as Alumnus of the Year. He earned a B.B.A. degree from The University of Texas at Austin with a major in accounting, an M.B.A. from Baylor University, and a Ph.D. from Texas A&M University. Besides fulfilling his academic commitments, Dr. Moore served as co-owner of a small ranch and partner in a small business consulting firm until his death in 2007.